One local, one shared idea.
openBaltics started in 2024, when I stopped sending guests to other people's tours and began building the trips I actually believed in, after more than a decade inside the region's travel industry.
A decade in Baltic travel, and one idea I could not let go of.
I am a local travel professional. For more than a decade I worked inside the Baltic travel industry: planning trips, guiding guests, and watching the same problem repeat itself. The region was being sold by people who had never lived here.
In 2024 I decided to do it myself. I put what I knew to use, registered a small company, and ran the first season the same year. Two years on, it is still just me and the local guides I work with, and that is exactly the point.
We do not aggregate.
Most multi-country operators in this region are intermediaries. They take a booking, then call somebody local. The traveler pays the markup. The local does the work.
We do not run that model. Every trip is planned and run by me, alongside local guides who live in the country you are visiting. I stay small on purpose, and turn down work I cannot do well.
A long form, a short call, a draft within two days.
We don't sell off the shelf. Every catalogue tour can be run privately, on your dates, with whatever changes the trip needs to make sense for the people taking it. Most of what we send out is half catalogue and half custom.
You fill in the long form. We read it, then call you, usually within a day. Within two days you have a written itinerary with hotels named, a fixed day by day, and a fixed price.
No Booking, no Viator, no smart matching.
We are not on Booking.com. We are not on Viator. We don't run a marketplace, we don't list other operators' tours under our brand, and we don't have an AI that builds itineraries.
We also don't do hen weekends, helicopter transfers, or anything that calls itself "luxury Baltic." The Baltic states are not Provence, they are not the Alps, and a tour that pretends otherwise is selling a fantasy. We sell what's actually here.
Slower, not bigger.
We do not want to become a big company. We want to keep planning a small number of trips well, add countries only when we can run them ourselves, and I still want to be the person who answers your email in five years. If we ever have to choose between growing and staying good, we will stay good.